Introduction to SEO: How to Promote Your Business on Google

Posted by On 18-08-2020

Google processes over 5.5 billion searches per day.

You heard that right. With a figure that high, there’s no doubt that people are already searching the internet for something that your business offers. By optimizing your business’s website for organic search, you are allowing your products and services the opportunity to be discovered by the 5.5 billion people every single day.

How do you optimize your website, you might ask? The answer is SEO!

Whether big or small, every business should include SEO has an essential part of their marketing strategy. And if your business doesn’t, it is bound to stay behind.

Read on to understand more about what is SEO and how it can help businesses like yours.

What is SEO?

SEO stands for Search Engine Optimization. It's a set of practices put into place to help your business website gain more visibility on the search engine results.

For example, most people use search engines like Google to search for things like “social media services toronto". With SEO, you can have your website come up on page one when people search for these kinds of queries.

Google search result example

The most significant advantage of SEO is, you are putting yourself in front of people’s questions and offering a solution. When a person performs a search, that someone is already looking for something. This is the SEO effect.

How Does SEO Help You Grow Your Business?

While the benefits of SEO are vast, here are a few of the tried and tested ways on how SEO offers exceptional value to your business.

Leads to Better User Experience

All of the effort and energy you put into your website development and maintenance is made with one ultimate goal: to improve your potential customer's experience.

SEO can help you create a faster, smoother, and user-friendlier website.

Google is continuously monitoring user behaviour to decide if they had a pleasant experience while visiting your site. This is one of the most crucial search engine ranking factors and has become a vital element to a website’s success.

With SEO, you can make your site’s architecture and links easier to locate and navigate. This also makes it easier for search engines to crawl and find your pages, thus improving your search ranking. A user-friendly site that loads quickly and is easier to navigate is the best way to keep existing customers and make new ones.

Quality SEO incorporates a positive user experience, leveraging it to work in your favour.

Builds Brand Credibility & Trust

A key benefit of SEO that many businesses overlook is how it improves your credibility and trust among users.

Ranking among the top search results on Google or another search engine, like Bing, means that the search engine considers you a relevant and genuine source of information and fancies you to other websites in the running.On the other hand, if you are at the bottom of the search engine results, users may think that you are not yet well-known and consider you a newbie in the industry.

That’s one reason why most users stick to the first page of search results. They trust search engines to filter spam websites from the results.

While leading a search engine user to your site is essential, getting them to stay or keep coming back is also important. SEO helps achieve all of these goals while also working wonders for building your brand's credibility. But as is the case with most good things, it’s impossible to build trust and credibility overnight and will need continued effort from you. Authority is earned and built over time.

Provides Long-Term Results

One of the most important benefits of SEO for businesses is that it will generate even better long-term results. However, the initial results won’t be so quick to show. It can start showing results from anywhere between 6-12 months from the date of implementation and hold good for years to come. As long as you follow the fundamental principles of SEO and actively monitor changes in Google’s algorithm, each new update will bring you more success.

If you pay for online or offline ads, the results only last as long as you spend money. While you still need to maintain your SEO efforts in the long-run, your website will stay up there for a good amount of time once you start ranking.

Work on SEO if you aren’t looking for a quick fix but a long-term result.

Drives High Quality Traffic to Your Website

One of the top reasons for having a website is to stand out from the rest of the competition and build your own base.

When you use SEO to improve your website, it generates a lot of traffic on your website. This way, you pave the way to expanding your customer base and lots of business possibilities.

People are always browsing the internet for one thing or another. What better way than to show up when they need you the most? The first search result on a Google SERP receives 30% of clicks, while the top three search results get 75% of all traffic. With SEO, you can reach out to those people looking for what you offer. Several reliable studies have found that the search engines bring around 53% of the total site traffic, making it one of the top benefits of SEO.

Promotes Cost Effective Marketing

SEO not only allows for more traffic to your website but also benefits your business by lowering your advertising and marketing expenses.

When you already have a top ranking in the search results, there is no need for you to advertise your page. You will continue to stay above the rest.

While paid advertising accounts for around 15% of a website’s traffic, it may not always be the ideal action plan for smaller businesses that are just starting and are with budget constraints. SEO offers you the option to reduce your advertising spend and reinvest it elsewhere.

SEO isn’t a marketing cost but a right business investment and will hold water for years to come.

Summing Up

You may have the most astounding product or service offering, but it will be of no use if people do not discover you online. Search Engine Optimization can help you ace the competition and reach the top.

The digital world has provided us with numerous options to explore with the aim of achieving overall success. Make sure to take on the challenge and utilize SEO to your advantage. The first to adapt to the challenge would also be the one that would assist businesses in gaining new customers before anyone else.

What’s the next step?

If you want your website to appear among the first search results when your customer's lookup for something you offer, which SEO will undoubtedly make happen, all you have to do is schedule a meeting with our SEO Monk.

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