7 Reasons Why Small Business Pages On Social Media Fail!

Posted by On 03-02-2021

Have you ever wondered why some small business pages fail to generate enough leads even after they have spent a huge amount of money setting up a social media campaign? 

Social media, one of the biggest reasons behind the marvellous success stories of many small businesses, isn't as simple as it appears to be, though we consider it as a simple solution to our marketing woes.

Managing a social media business page is different. It's important to tread into today's digital landscape with care as social media can end up doing more harm than good if used improperly. Depending on the platform that best suits your business, to get noticed and engage with your audience, the content must have a purpose and add value to make it more appealing to your targeted audience.

There is a big difference between simply maintaining an online presence and building your brand out of it. This is a lesson that some brands have been forced to learn the hard way, and it seems to be a common obstacle for small business owners on social media.

Here are 8 reasons why your small business pages on social media FAILS !

  1. Lack of communication or engagement with the audience.
  2. Let's first begin with a simple question. What according to you is a "Social Media Engagement"? Is it just the number of Youtube subscribers, or the huge number of Instagram followers or rather the number of likes you have received on your Facebook page?

    Well, although the above things do make a difference in your business; the engagement with the audience scales to a much higher realm. It is much more than gaining a huge number of followers across various social media platforms.

    We often notice that “companies talk a lot and listen little!". Any potential customer would love a brand only if their queries, complaints or appreciations are responded to. Isn't it? It's a big YES! Engagement or communication with the people stands as the backbone for the success of any business.

    The best way you can stand out from other competitors is through direct engagement and proper communication with the audience. A positive response makes a huge difference.

  3. Lack of focus on target audience's interest.
  4. One of the greatest mistakes we have commonly found in small business owners is trying to reach out to a broad group of people rather than staying focused on their genuine targeted audience. And which later on results in a rapid decrease in growth of the business. Do you wonder why? It's simply because fake customers don't stay long!

    The real challenge lies in staying focused and retaining the targeted audience throughout the journey. Invest time in finding out your targeted audience. Try using more powerful insights into the behaviour and interest of your ideal audience than just marketing your brand. Then, I assure you a definite growth and improvement in business.

  5. Not following the guidelines of the platform.
  6. Why is it even after investing a huge amount of money, time and effort, some of the small scale business on social media ends up being a failure?

    Well, one of the major reasons for this could be not following the guidelines of the platforms. Every social media has its own unique rules and regulations. These rules are not only concerned just regarding the setting up of your page rather it focuses on etiquette rules and ethics with regard to each social media platform.

    So, have in-depth knowledge and thorough study regarding the guidelines of each social media platform before you start your business because it really helps a lot to boost the growth of your business.

  7. No strategy for buying a journey.
  8. Behind the success of any business, lies a properly scheduled and planned strategy and statistics. It measures and keeps track of everything from the prime goal of the company to the result of its development at every stage.

    Lack of a proper goal framework can result in a rapid decline in the growth of your business. One of the best methods to attain real business results is the S.M.A.R.T goal methodology.

    • Specific
    • Measurable
    • Attainable
    • Relevant
    • Time-bound

    Creating your audience personas, conducting a competitive analysis and social media audits can enrich your business. A small mistake can ruin your hard work for years. Therefore, strategic planning and methodology is a fundamental aspect regarding any business, especially on social media.

  9. Inconsistency & lack of quality content
  10. Is there really a particular time to post on social media to get better engagements?
    Does it affect the growth of the business? Yes, there is and it will !!

    The most active time of your target audience on various social media platforms varies according to your business niche. The role of posting quality content regularly is however more important than following the time to post your content.

    Inconsistency in posting content brings a lag in the minds of the audience. And a long gap can lead to the loss of your potential audience whom you have built over years.

    Checkout this article from Later for the best suggested time globally to post on Instagram.

    Create a well-scheduled plan in advance regarding your posts. For instance, it can be posting 3 contents per week or content every alternate day, as per your convenience. You can use an in-built scheduler to schedule the posts on Facebook or use scheduling platforms like Hootsuite, Later or HeyOrca to manage multiple social media platforms with ease.

    Always keep in mind that it is never an easy task to gain back your audience once you lose them.

  11. Wrong social media platforms
  12. Social media has various platforms to showcase your brand and to establish your identity through it. For instance, a food-based store or beauty brand has more scope of engagement in Instagram and Pinterest than in Twitter or Linkedin. So, keep in mind the nature of your business and your target audience while choosing the right platform!

  13. Underestimating the importance of social media agency
  14. "Why should I appoint someone just to manage my social media? I don't have a big budget to waste for social media promotions. After all, it is just about posting some content, I can manage it myself! "

    Surprisingly, this could be the reaction of most of the small business owners regarding their understanding of the social media agency.

    Well, is social media agency a waste of money? If it is, then why do brands trust and invest in them?

    Let me tell you, seeking the help of an expert social media agency can help you in organizing the content by providing analytics and reports. They also manage social media activity, ensure the growth of your account and boost your ROI up to a large extent.

    Are you still confused about the need for a social media agency? All you have to do is fix your budget and have detailed planning regarding your expectations. And you are done with the best result already because the team of social media marketing agencies will take care of your business along with its growth and engagement for you with the best result.

What if I tell you that 9 out of 10 successful brands possess almost the same average intelligence and knowledge regarding the business. If so, what sets them apart as unique?

Yes, You are right! It is their openness and flexibility to adapt to the latest knowledge and prevailing trends with the help of proper social media marketing strategy.

All over the world, there are innumerable brands out there competing with the same target audience as yours. To be authentic with a unique identity among them isn't a simple task. That’s where a social media agency can make the difference.

Don't let your small business on social media fail while you have an expert team out there!

Sanooja Jaleel

Sanooja is the Content marketer at Ranking Monks. Sometimes writer, mostly reader; speaks through words and verses. You can find her in cozy corners hogging on donuts.

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